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James Northcott
James Northcott

Founder. Hybrid athlete. Dad. Running an agency, a brand, and a training block. Simultaneously.

The Compound #22: Balance might be the wrong goal

Sep 7, 2026

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4 min read

The Compound #22: Balance might be the wrong goal

Plus: two days left in Bali, California next and the few meetings that actually change a business

James Northcott
James Northcott
The Compound #21: Apparently Amazon sponsors my entire personality now

Aug 31, 2026

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3 min read

The Compound #21: Apparently Amazon sponsors my entire personality now

Plus: nine days left in Bali, one more run club and Twenty One finding another gear

James Northcott
James Northcott
The Compound #20: I had no business running that half marathon

Aug 24, 2026

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4 min read

The Compound #20: I had no business running that half marathon

Plus: Bali belly, 500 metres of climbing and what happens when confidence outruns preparation

James Northcott
James Northcott
The Compound #19: Technically right, but not quite right

Aug 17, 2026

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6 min read

The Compound #19: Technically right, but not quite right

Plus: Bali, world schooling and trying to work out what I actually want life to look like

James Northcott
James Northcott
The Compound #18: Intense questions, second businesses and 17k

Aug 10, 2026

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4 min read

The Compound #18: Intense questions, second businesses and 17k

Plus: one month left in Bali and a half marathon target I apparently care about

James Northcott
James Northcott
The Compound #17: The hidden return on showing up

Aug 3, 2026

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4 min read

The Compound #17: The hidden return on showing up

Plus: why I would rather repeat a great day than risk finding a better one

James Northcott
James Northcott
The Compound #16: A £4 dirt bike, my dream car and a half marathon I haven’t trained for

Jul 27, 2026

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3 min read

The Compound #16: A £4 dirt bike, my dream car and a half marathon I haven’t trained for

Plus: the less glamorous side of Bali and one week of potty training

James Northcott
James Northcott
The Compound #15: Community, California, and why the right people change everything

Jul 20, 2026

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3 min read

The Compound #15: Community, California, and why the right people change everything

Plus: conference season is back, and I'm about to spend longer away from Cody than I ever have before

James Northcott
James Northcott
The Compound #14: Mentality you can't coach, going viral on purpose, and 5am World Cup games

Jul 13, 2026

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4 min read

The Compound #14: Mentality you can't coach, going viral on purpose, and 5am World Cup games

Plus: static bikes, £2 sushi, and why Bali doesn't feel like real life

James Northcott
James Northcott
The Compound #13: Rice fields and why today isn't about today

Jul 6, 2026

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3 min read

The Compound #13: Rice fields and why today isn't about today

Plus: a diary I did not mean to write

James Northcott
James Northcott
The Compound #12: Jakarta Pro Doubles, and what it feels like when the gap starts closing

Jun 29, 2026

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3 min read

The Compound #12: Jakarta Pro Doubles, and what it feels like when the gap starts closing

Plus: solo parenting, an infected shin, and why I feel more confident than ever

James Northcott
James Northcott
The Compound #11: Semi-finals, race week and the space to think

Jun 22, 2026

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3 min read

The Compound #11: Semi-finals, race week and the space to think

Plus: the strange feeling of being calmer when life is busier

James Northcott
James Northcott
The Compound #10: Bali, VO2 max, and why you can't force the good stuff

Jun 15, 2026

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3 min read

The Compound #10: Bali, VO2 max, and why you can't force the good stuff

Plus: two new products in the pipeline, a taper I'm doing differently this time, and what a week of snapper and rice does to a two year old

James Northcott
James Northcott
The Compound #9: Hong Kong, 1am wake-up calls, and the run I nearly skipped

Jun 8, 2026

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2 min read

The Compound #9: Hong Kong, 1am wake-up calls, and the run I nearly skipped

Plus: why Cody won't remember this trip and why that's completely beside the point

James Northcott
James Northcott
The Compound #8: Two months in, five million views, and why I'm betting on my face

Jun 1, 2026

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3 min read

The Compound #8: Two months in, five million views, and why I'm betting on my face

Plus: what I've actually learned from building in public across three platforms

James Northcott
James Northcott
The Compound #7: Promotions from within, the one trait I actually hire for, and running on empty

May 25, 2026

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3 min read

The Compound #7: Promotions from within, the one trait I actually hire for, and running on empty

Plus: what eight years of building a team has taught me about the people who stay

James Northcott
James Northcott
The Compound #6: Hiring before you need to and the two-minute drill

May 18, 2026

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3 min read

The Compound #6: Hiring before you need to and the two-minute drill

Plus: the lesson I took from building one business into the next one

James Northcott
James Northcott
The Compound #5: Bali, Hyrox, and why good times make me nervous

May 11, 2026

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3 min read

The Compound #5: Bali, Hyrox, and why good times make me nervous

Plus: why the best time to work harder is when you least think you need to

James Northcott
James Northcott
The Compound: Starbucks, be awkward, and why normal isn’t optimal

May 4, 2026

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3 min read

The Compound: Starbucks, be awkward, and why normal isn’t optimal

Plus: why I like boring decisions and how I’m trying to take more ownership of my health

James Northcott
James Northcott
The Compound: Growth, jetlag, and where ideas actually come from

Apr 27, 2026

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3 min read

The Compound: Growth, jetlag, and where ideas actually come from

Plus: Why I've stopped trying to work at a desk.

James Northcott
James Northcott

Fitness

+2

The Compound: Two businesses. Two completely different games

Apr 20, 2026

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3 min read

The Compound: Two businesses. Two completely different games

Plus: 10 weeks to Hyrox Jakarta, and why you should just go for it.

James Northcott
James Northcott

Fitness

+2

You have a first impression problem and don't know it

Apr 13, 2026

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4 min read

You have a first impression problem and don't know it

Plus: training when your business has no off switch, and a question that'll change how you spend your evenings.

James Northcott
James Northcott

James Northcott

Amazon. Business. Fitness. Family. One newsletter, no filter.

© 2026 James Northcott.
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