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Oliver Buchannon
James Northcott

Founder. Hybrid athlete. Dad. Running an agency, a brand, and a training block. Simultaneously.

The Compound #7: Promotions from within, the one trait I actually hire for, and running on empty

May 25, 2026

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3 min read

The Compound #7: Promotions from within, the one trait I actually hire for, and running on empty

Plus: what eight years of building a team has taught me about the people who stay

James Northcott
James Northcott
The Compound #6: Hiring before you need to and the two-minute drill

May 18, 2026

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3 min read

The Compound #6: Hiring before you need to and the two-minute drill

Plus: the lesson I took from building one business into the next one

James Northcott
James Northcott
The Compound #5: Bali, Hyrox, and why good times make me nervous

May 11, 2026

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3 min read

The Compound #5: Bali, Hyrox, and why good times make me nervous

Plus: why the best time to work harder is when you least think you need to

James Northcott
James Northcott
The Compound: Starbucks, be awkward, and why normal isn’t optimal

May 4, 2026

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3 min read

The Compound: Starbucks, be awkward, and why normal isn’t optimal

Plus: why I like boring decisions and how I’m trying to take more ownership of my health

James Northcott
James Northcott
The Compound: Growth, jetlag, and where ideas actually come from

Apr 27, 2026

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3 min read

The Compound: Growth, jetlag, and where ideas actually come from

Plus: Why I've stopped trying to work at a desk.

James Northcott
James Northcott

Fitness

+2

The Compound: Two businesses. Two completely different games

Apr 20, 2026

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3 min read

The Compound: Two businesses. Two completely different games

Plus: 10 weeks to Hyrox Jakarta, and why you should just go for it.

James Northcott
James Northcott

Fitness

+2

You have a first impression problem and don't know it

Apr 13, 2026

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4 min read

You have a first impression problem and don't know it

Plus: training when your business has no off switch, and a question that'll change how you spend your evenings.

James Northcott
James Northcott

James Northcott

Amazon. Business. Fitness. Family. One newsletter, no filter.

© 2026 James Northcott.
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