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Oliver Buchannon
James Northcott

Founder. Hybrid athlete. Dad. Running an agency, a brand, and a training block. Simultaneously.

Fitness

+2

You have a first impression problem and don't know it

Apr 13, 2026

•

4 min read

You have a first impression problem and don't know it

Plus: training when your business has no off switch, and a question that'll change how you spend your evenings.

James Northcott
James Northcott

James Northcott

Amazon. Business. Fitness. Family. One newsletter, no filter.

© 2026 James Northcott.
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