Founder. Hybrid athlete. Dad. Running an agency, a brand, and a training block. Simultaneously.
Nov 2, 2026
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4 min read
Plus: four weeks to HYROX London, the mistake that ruined my last race and why I still pay someone to tell me how to train.
Oct 26, 2026
5 min read
Plus: tattoos, oversharing and why nobody cares about your LinkedIn post as much as you do.
Oct 19, 2026
Plus: Eight years of success, and a shameless favour.
Oct 12, 2026
6 min read
Plus: What's happening to England and a feeling I can't quite shake.
Oct 5, 2026
Plus: Blood work, peptides, a spinal fusion I turned down and the real reason I care so much about staying healthy.
Sep 28, 2026
3 min read
Plus: Pismo strategy, a conversation at border control and why being tired isn’t always a problem.
Sep 21, 2026
Plus: why I think we’ve completely fucked up the idea of work-life balance.
Sep 14, 2026
Plus: growing into CEO, using the window while it’s open and a ridiculous journey home
Sep 7, 2026
Plus: two days left in Bali, California next and the few meetings that actually change a business
Aug 31, 2026
Plus: nine days left in Bali, one more run club and Twenty One finding another gear
Aug 24, 2026
Plus: Bali belly, 500 metres of climbing and what happens when confidence outruns preparation
Aug 17, 2026
Plus: Bali, world schooling and trying to work out what I actually want life to look like
Aug 10, 2026
Plus: one month left in Bali and a half marathon target I apparently care about
Aug 3, 2026
Plus: why I would rather repeat a great day than risk finding a better one
Jul 27, 2026
Plus: the less glamorous side of Bali and one week of potty training
Jul 20, 2026
Plus: conference season is back, and I'm about to spend longer away from Cody than I ever have before
Jul 13, 2026
Plus: static bikes, £2 sushi, and why Bali doesn't feel like real life
Jul 6, 2026
Plus: a diary I did not mean to write
Jun 29, 2026
Plus: solo parenting, an infected shin, and why I feel more confident than ever
Jun 22, 2026
Plus: the strange feeling of being calmer when life is busier
Jun 15, 2026
Plus: two new products in the pipeline, a taper I'm doing differently this time, and what a week of snapper and rice does to a two year old
Jun 8, 2026
2 min read
Plus: why Cody won't remember this trip and why that's completely beside the point
Jun 1, 2026
Plus: what I've actually learned from building in public across three platforms
May 25, 2026
Plus: what eight years of building a team has taught me about the people who stay
May 18, 2026
Plus: the lesson I took from building one business into the next one
